As approved by the Madrid Union Assembly in July 2025, starting November 1, 2025, all international trademark registration “asset” holders and their representatives MUST HAVE on-record email addresses – for each asset they own or manage – to be able to request changes.
To verify whether that email you have on-record email addresses for all for all your assets, use Madrid Monitor.
Search by international trademark registration number or holder name and click on “Email Address Status” in the “Filters”.
Update if needed: Log into “Change holder details” or “Manage representative” using your WIPO Account to add or update email addresses.
Important: You cannot use the same on-record email address holder and representative/attorney.
In most cases, it takes up to 1 hour for email addresses to be fully recorded in the system. If you change additional details – such as your postal address – it can take longer.
This new requirement is important because it strengthens the security of your international trademark registration(s) by ensuring:
- Verified identity: WIPO will confirm it’s you when you request changes – by matching your logged in email address to your on-record email, or by asking for electronic authorization (signature).
- Direct communication: WIPO can reach you promptly regarding important matters affecting your assets.
Important: In general, WIPO will still typically send most communications to the representative (if any) only.
- Enhanced protection: Additional verification helps prevent unauthorized access to your assets.
After November 1, without valid and unique email addresses on-record for both holder and representative by the deadline, WIPO won’t be able to process your requests for changes to your international trademark registrations, including:
- Changes in ownership
- Limitations
- Managing representatives
- And more.
However, WIPO will still be able to process your requests to renew international trademark registrations.
Details can be found on the WIPO website at the link: New Email Requirement for Madrid System Users (Effective November 2025).